Take a Tour of the Venn Factory

Learn about what we make here, what motivates us, and who's involved

Venn Factory Shapes the Future of Identity With Practical Impact

Our specialty is making your vision and mission come alive in your product roadmap, go-to-market plan, and innovation strategy. We help you fully articulate where you're headed in the next 3-5 years, and develop a strategic plan that feeds your roadmap, your message, your people, and your market.

Eve Maler

All About Our Founder, Eve Maler

Eve Maler is a Privacy By Design Ambassador and an award-winning standards developer. She has co-founded 7+ standards and contributed to dozens. She owned the identity standards strategy for Sun Microsystems and ForgeRock and owned ForgeRock’s patent program.

Eve joined ForgeRock’s Office of the CTO in 2014 as it took Series B funding. During her 2020-2023 tenure as ForgeRock CTO, it reached Series E, launched its IPO, and was acquired by Thoma Bravo. With her guiding hand on emerging technology R&D, evangelism, and innovation culture, ForgeRockʼs ARR rose 85% to $251.3M, and the company achieved coveted leader status in reports from the top three IAM analysts: Gartner, Forrester, and KuppingerCole.

What Others Say

I engaged Eve to assist with product direction, focusing on open-source initiatives. Eve has a deep understanding of the field and brings a wealth of experience and knowledge to the table. Her professionalism is evident in how she leads sessions and consistently delivers high-quality results. I am looking forward to continuing to work with her.
Gal Helemski
CPO & Co-Founder, PlainID
I engaged Eve to assist with product direction, focusing on open-source initiatives. Eve has a deep understanding of the field and brings a wealth of experience and knowledge to the table. Her professionalism is evident in how she leads sessions and consistently delivers high-quality results. I am looking forward to continuing to work with her.
Gal Helemski
CPO & Co-Founder, PlainID
As an advisor to our leadership team, Eve has been insightful in shaping our strategic direction and her direct conversations and dialogue are impactful, timely, and invaluable. I highly recommend Venn Factory’s services to anyone looking to develop solid identity strategies with broadly applicable business impact.
Rob Fry
CTO & Co-Founder, AKA Identity
As an advisor to our leadership team, Eve has been insightful in shaping our strategic direction and her direct conversations and dialogue are impactful, timely, and invaluable. I highly recommend Venn Factory’s services to anyone looking to develop solid identity strategies with broadly applicable business impact.
Rob Fry
CTO & Co-Founder, AKA Identity

We're honored to work with these amazing client organizations...

...as we are proud of our relationships with these skilled partners

Our Journey: Key Milestones and Achievements

2000: SAML

Eve Maler co-founded, led, and made critical contributions to the SAML standard and evangelized its adoption.

2011–2014: Forrester

Eve served as a principal security and risk analyst, ... tbd

2014–2023: ForgeRock

tbd

2024: Venn Factory

tbd

Recognition

We are grateful for these honors

Craft Your Irresistible Identity Strategy

Our latest white paper, Authentication and AI: A Race Against Time, is yours if you introduce yourself.

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